New Brunswick Tribune

Monday, May 29, 2023

For the first time ever, a CFL game will be aired in an Indigenous language.

First-ever CFL game to be aired in an Indigenous language

Key Takeaways:

  • President and CEO Victor Cui announced on Friday that the Edmonton Elks’ home game against the Winnipeg Blue Bombers on July 22 would be televised live in Cree.

A CFL game will be televised in an Indigenous language for the first time in the league’s history.

The Edmonton Elks’ home game versus the Winnipeg Blue Bombers on July 22 will be live-streamed in Cree, according to the announcement made on Friday by president and CEO Victor Cui.

The radio stations CFWE (98.5 FM in Edmonton) and CJWE of Windspeaker Media will be broadcast throughout Alberta (88.1 FM in Calgary).

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The Canadian National Anthem might be sung in both Cree and English, Treaty 6 First Nations Grand Chief George Arcand Jr. will throw the coin before the game, and there will be an Indigenous performance at halftime.

Wayne Jackson, Darcy Houle, and Edwin Thomas will be in charge of the broadcast’s on-air duties.

Cui stated that “sports can transcend all language barriers.” One of our key goals as a community-owned team is to bring people together via football.

First-ever CFL game to be aired in an Indigenous language
First-ever CFL game to be aired in an Indigenous language. Image from CBC News

“We’re overjoyed to collaborate with such a fantastic partner as Windspeaker Media, who has gone above and beyond to create this historic broadcast a reality,” the statement continued.

According to the Elks, it is a component of the group’s dedication to truth and restitution.

“This will be an exciting and historic broadcast,” said Bert Crowfoot, founder, and CEO of the Aboriginal Multi-Media Society, including Edmonton radio stations CFWE North, CJWE South, and 89.3 The Raven. “It will enable the Cree language to be broadcast on an entire network to football fans across Alberta.”

Source: Global News

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