Key Takeaways:
- The Area 506 Festival makes its much-awaited premiere at the Area 506 Waterfront Container Village, which debuts in June.
- According to Smith Travel Research, in June, Saint John’s occupancy rate was 71.3 percent, rising 160.2 percent from the same month the previous year.
One of New Brunswick’s biggest music festivals will arrive in Saint John in a week.
At the Area 506 Waterfront Container Village debuting in June, the Area 506 Festival makes its eagerly anticipated debut.
It’s been a long period coming, so I believe we are all extremely happy. Ray Gracewood, the creator of Area 506, stated, “It’s been three years since we hosted our true Area 506 Festival as we originally intended.
This is an excellent continuation of what we’ve been doing since early June, especially considering how exciting and warmly welcomed the waterfront container village opened last month.
The busiest time for ticket sales is often the final week before the festival, according to Gracewood. However, for the multi-day event, sales are already rising to never-before-seen heights.
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The Saint John Region has already hosted the 2022 Memorial Cup and welcomed the return of cruise ships; this is just the most recent of many exciting events to take place there.
The surge in hotel reservations, which have reached levels not anticipated for many years, is mostly due to increased foot traffic.
According to Paulette Hicks, CEO of Envision Saint John: The Regional Growth Agency, “We are exceeding 2019 occupancy levels and pre-pandemic, and we believed that would not happen until 2024.”
According to Smith Travel Research, Saint John’s occupancy rate in June was 71.3%, up 160.2% from the same month the previous year.
Hicks continued, “From a visitation viewpoint, we have seen a tremendous rise with major events, sports tourism, and visitors returning to the region, and we certainly saw that again in May and June.
Communities around the Maritimes say that tourists have returned in large numbers, demonstrating that Saint John’s hospitality industry’s success is not unique.
The lifting of limitations and Halifax’s busy tourist season have made it possible for business owners to start making up the more than $260 Million in lost earnings.
According to Ross Jefferson, president, and chief executive officer of Discover Halifax, reservations have surpassed pre-COVID levels and last month’s visitor numbers were “15% higher” than in any previous year, setting a new high for the area.
“Normally, we’d have an occupancy rate of about 85% to 90%; we’re at or above 90%, depending on the day of the week. There is still space for individuals interested in coming in, but it is limited, particularly on some weekends when major activities occur, according to Jefferson.
Gracewood stated that they are excited to be able to help the area “advance to a post-pandemic rebirth with a little bit of swagger.”
Source: Global News
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